So the people at Amazon are obviously doing more than selling books. This is why Amazon is more innovative:
- Amazon has a web service which is the leader in cloud computing
- The streaming service Prime Instant Videos is a Netflix competitor
- The Amazon MP3 and cloud music offerings have the ability to take market share from iTunes
- An Appstore for Android
- The upcoming Amazon table is a mini-iPad with a cheaper price than the original iPad
One can argue from this list that being second is not always a bad thing.
Source: Business Insider