POF is a completely free service since it's making money from ads, has 10 million users and 30000 more are signing up each day, 1.6 billion page views each month - and 3 employees. It took Markus Frind about 2 weeks to create the basic site - and then people started to use it. Sounds simple?
When Markus Frind created POF, he had no money, no plan, and little knowledge of the industry. He wanted to learn himself a new computer language and a dating site was the hardest thing to create with this new language.
POF did have 0 employees until 2007 when he realized he needed 3 employees who are deleting improper content from POF. He's doing everything else himself during the first hour of his work-day. The software doesn't need much improvement so the only work needed to be done by Markus Frind has to do with the ads.
"The site pretty much runs itself. Most of the time, I just sit on my ass and watch it."Markus Frind is paying himself $5 million each year which is a nice salary for someone with a 2-year degree in computer programming. This is the secret:
"Pick a market in which the competition charges money for its service, build a lean operation with a "dead simple" free website, and pay for it using Google AdSense."Source: Inc.com